As companies are attempting to revolutionize the way consumers pay for goods, innovations like contactless payment watch solutions surface. The availability of such modes of purchasing increase efficiency, satisfaction, and convenience — factors that are wholeheartedly welcomed by the busy contemporary consumer.

Embracing this notion is Swiss timepiece brand Swatch who releases a contactless payment watch solution. Dubbed ‘SwatchPAY!,’ the innovation boasts an NFC radio chip beneath the dial of the piece. The company inserts this feature across four distinct models that are also water-resistant “so your money is safe in the rain or pool.”

As of right now, the service is only available in China and Switzerland, with plans for further expansion on the horizon.


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